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Social Media Image Sizes 2025: The Complete Cheat Sheet

Getting social media image sizes right is essential for sharp, professional-looking posts. Each platform has its own recommended dimensions, and using the wrong size leads to cropped or blurry images. This guide covers every platform updated for 2025.

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By ImgToolkit Team · Updated May 2026 · 2 min read · Processed in your browser
PNGJPGWebPGIF

Quick Answer

Getting social media image sizes right is essential for sharp, professional-looking posts. Each platform has its own recommended dimensions, and using the wrong size leads to cropped or blurry images.

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Step-by-Step Guide

8 steps · takes under 1 minute

1

Instagram Post

1080 × 1080px (square), 1080 × 566px (landscape), 1080 × 1350px (portrait). Use square for the best grid consistency.

2

Instagram Story & Reels

1080 × 1920px (9:16 ratio). Keep key content in the centre 1080 × 1420px safe zone to avoid UI overlays.

3

Facebook Cover Photo

820 × 312px on desktop, 640 × 360px on mobile. Design for both by keeping key elements centred.

4

Twitter / X Post

1200 × 675px. Twitter crops to 2:1 in the feed — use this size for full control over cropping.

5

LinkedIn Banner

1584 × 396px for personal profiles. Company page cover is 1128 × 191px.

6

YouTube Thumbnail

1280 × 720px minimum (16:9 ratio). File size under 2MB. Bold text and high contrast perform best.

7

Pinterest Pin

1000 × 1500px (2:3 ratio) is ideal. Tall pins take up more feed space and get more engagement.

8

TikTok Cover

1080 × 1920px. Profile picture is 200 × 200px. Video resolution is 1080 × 1920px.

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Format & File Size Comparison

Same 1080×1080px photo processed four ways

FormatQualityFile SizeNotes
PNG (original) Perfect 4.2 MB No compression — too large for web
Compressed PNG Visually identical 1.1 MB −74% — transparency preserved
JPG (85% quality) Excellent 310 KB −93% · Best for photos
WebP (85%)BEST Excellent 205 KB −95% · Recommended for web

Based on a 1080×1080px photo. Results vary by image content and complexity.

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Frequently Asked Questions

4 questions answered

What is the best image size for Instagram posts in 2025?

1080 × 1080px for square posts, 1080 × 1350px for portrait (takes up more feed space), and 1080 × 566px for landscape. Square is safest for consistent grid display.

What size should a LinkedIn banner be?

Personal profile banner: 1584 × 396px. Company page cover: 1128 × 191px. Use a wide, low-content design since it gets cropped significantly on mobile.

Why do my images look blurry on social media?

Uploading below the recommended resolution causes the platform to upscale the image, which blurs it. Always upload at or above the recommended pixel dimensions.

Is there a tool that resizes images to all social media sizes at once?

Yes — the Social Media Creative Suite on ImgToolkit lets you upload one image and download it in all 12 platform sizes as a ZIP in seconds.

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